Ealing House Price Record Smashed

Property on Carlton Road sells for over £5,000,000

The house on Carlton Road that is now Ealing's most expensive
The house on Carlton Road that is now Ealing's most expensive. Picture: Google Streetview

A new record has been set for the price paid for a residential property in Ealing with £5,545,000 paid for a house in Carlton Road.

The same property had previously held the record for the highest price paid in the area when it was sold for £3,700,000 in October 2013. A few months later it was superseded by a house on Westbury Road which changed hands for £3,950,000 and was Ealing’s most expensive home until the Carlton Road sale.

The Carlton Road site is a freehold double plot with potential for development. It has a long frontage with the road which could be used to build another detached house.

Donald Collins of Go View London, an Ealing based estate agent said of the sale, “It should not be used as a barometer of value for large detached houses in the area. Indeed, when you look at the range of sold prices for detached houses in Ealing it is significant that the range of year sold differs quite considerably. It is also significant that only 19 homes have ever sold above £3m in Ealing, that’s less than 0.01 % of Ealing’s overall population as a Borough so you are working in a very select market group.

“These homes are very much ‘forever’ homes and buyers are looking for them over a number of years. Many buyers are just looking for the perfect fit for their family for the next 20/30 years. So it is a very select market group you are working with.”

The current state of the property market in Ealing is difficult to gauge because sale transactions are being reported very slowly by the Land Registry. The Carlton Road sale took place at the end of March and has only recently been published online. Only 20 sales have been recorded so far for the second quarter of the year in the W5 postcode area and it is understood that Covid-19 related issues have led to delays in processing.

Donald Collins believes that despite the market uncertainty a sale in the current market can still be successfully managed. He says, “You need to ensure you get your pricing right. I have seen many examples in my 17 years as an agent of overpriced properties not selling and languishing on the market for a long time. Your pricing needs to be well minded to ensure you of course achieve a premium but you have enough momentum in viewings to achieve a sale.

“Go View London started in Ealing in 2010, we’ve grow organically to just over 20 employees and have done so by giving the right level of pragmatic advice to homeowners in that time. We now have a buying relocation service for buyers moving out of the area too, so if anyone needs advice would be delighted to assist.”

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August 5, 2021