The team helping collect donations on match day. Picture: Brentford FC
April 29, 2025
A donation drive organised around the recent fixture at the Gtech Community Stadium has demonstrated the generosity of Brentford FC’s supporters.
367 food items and £2,256 was collected during the fixture held on Saturday 19 April against Brighton and Hove Albion. A 4-2 victory for the Bees may have encouraged fans to give a little bit more.
The activities were organised by the club and Utilita Giving, the charity arm of club partner Utilita. The food contributions, given by fans and staff, will go to Hounslow Community FoodBox, while the money raised will be split equally between the FoodBox and Utilita Giving.
Food donations were also supplemented by Brentford staff throughout the week, who ran a collection point in the club’s offices and organised a collection in a local Morrisons store, with shoppers having an opportunity to take a picture with Buzz.
The club’s chief executive Jon Varney and chair Cliff Crown also dropped off donations on the day, while club mascots Buzz and Buzzette paid a visit to the Utilita Giving team.
As part of the matchday takeover, Utilita Giving organised activities across the stadium for supporters to contribute to the donation pot.
Fans received Easter-themed prizes in an egg roulette game, while supporters in premium areas entered a raffle to win Utilita Arena tickets, a signed Brentford shirt and Amazon vouchers amongst other prizes.
At half-time, a game of football bowls between a Brentford and a Brighton fan took place on the pitch to raise even more money.
Bees supporter James walked away with the victory, but together the players added £400 to the fundraising pot by tallying their scores together and generating cash donations from the club and Utilita.
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