Forum Topic

I used to do a lot of shopping in the Osterley Tesco, however, things have changed there - for example the cafe franchise owner changed upstairs a couple of years ago and I much preferred the old cafe management. The budget and lower-priced electronic products are always out of stock upstairs with re-order/re-stock dates on the price labels by empty spaces which exemplifies the psychological manipulation that is going on there - if you need something, the product you want is not there then you may buy a more exensive one which of course is in stock. Downstairs among the food the psychological manipulation is even worse - the long aisles, ambiguous signage and constant re-arrangement of products means that you have a long trek to fill the trolley as you try and find what you want rather than what Tesco wants you to buy. And then when you are tired out by this process (or simply tired out by the day before you get to the store) you snatch-buy what is at eye-level because that is what you do when you are tired as you no longer have the energy to look at the top or the bottom shelves where the better value items are, or because you no longer have the energy to choose between thirty different variations on "cheddar". So you buy what Tesco wants you to buy, carefully positioned at the premium eye level rather than what is the best value. When you go into LIDL you have piles of boxes and shelves with four or five different products (e.g. coffee) as opposed to forty or fifty like at Tesco) so you just pick the one that meets your functional requirement from "coffee" rather being subjected to brand marketing. Oh, and as it is mainly un-branded it is generally cheaper than Tescos stuff.

Peter Mcleod ● 4425d