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It is probably only to be expected that people who have been marginalised by the huge change that has taken place in the party in recent years will be unwilling to accept that the campaigning efforts have suffered because they are not taking part. Therefore it may well be that there was a boost in 2017 from a new wave of members will to actually do some graft. What I can't accept is that social media makes much difference. Labour only has an edge here because the other parties are so inept but my view is that this doesn't really give them a significant advantage. Social media is great for confirming to people that their beliefs are right because it allows them to interact predominantly with like-minded people. Elections are ultimately about persuading people over to your point of view but social media tends to make members of all parties think the world is a place without any complexity and push people to the extreme. A strong social media presence can actually work against a party being elected because it becomes unable to see beyond its own internal discussions. This does seem to be something that is happening in the states. The Democrats are up against the worst sitting President in history but the way their leadership contest is evolving suggest they have little interest in any views that are not those of party activists. This communicates to voters who become faced with two unpalatable choices and there is a real danger of Trump getting re-elected.

Dennis O'Shea ● 2199d