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The strangest thing is who thought that a supermarket of the magnitude of Morrisons or any of the big chains was a good idea in this location?What were Morrisons thinking?. Not one other chain was in the slightest bit interested.I shop at Morrisons in Brentford. It's not brilliant but it's not bad either, certainly better than it's Gateway and Somerfield incarnations but it's USP is it's Car Parking. Very few of it's best offers are merchandise easily carried out and lugged home or attempted on the bus.The Ealing Broadway store smart and new, but It's pretty much useless. Minimal parking and impractical parking for doing a shop with trolleys kids on tow etc. Not much good for passing through either. This is why the big out of town stores have been so successful. Easy parking, easy access even by bus, and no time worries.The convenience hybrid is useful but often expensive and I think is where customer loyalty is challenged.eg. a loaf of bread in the big Sainsburys in Richmond was last week 74pSame loaf in Ealing Broadway Sainsburys local same day  £1.36Tesco's was worse but of late seemed to have reduced the differentials between Local Metro and Superstore. Can't think why.If there was a bit more joined up thinking then the Waterglade centre could be far more appealing but the clock shows that it's a cheap makeover and real investment and imagination is off the menu.For example a  pedestrian tunnel linking the store to the existing Spring Bridge road car park with a walkway thus avoiding the road on an incline ( not safe for trolleys etc) Or using the space over the railway and building a proper delivery and pick up drop off facility and a second connection to Haven Green and the station.  Practicable yes, Trade inducing Yes but profitable for developers? Probably not.

Anthony Waller ● 4091d